Top 5 B2B Marketing Challenges In 2015

Well, we ve made it! We re officially halfway through 2015. Now is a good time to look at the progress you re making toward overcoming this year s biggest challenges and obstacles, so you can make the second half of 2015 even better. Mod Girl Marketing has been helping growing businesses with the following five B2B marketing hurdles. Perhaps you can identify with some of them! Top 5 B2B Marketing Challenges 1. Lack of Effective Strategy Ascend2 s Inbound Marketing Research Report identified lack of an effective strategy as the biggest obstacle to inbound B2B marketing success. Often, important discussions happen over the phone or in face-to-face meetings, but a concrete plan is never written down. Marketers know that things like content, social media, web design and PPC ads will all further their business goals, but they have trouble organizing all these components into a focused strategy that can be measured, acted upon and amended as time goes by. Not surprisingly, strategic planni
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