Mod Girl Founder Debunks Myth That "Intelligence, Not Image" Is Everything for Brands

Razorfish CEO Michael Karg argues that “Intelligence, Not Image” is what matters for brands going into 2016. Mandy McEwen, founder of digital consulting firm Mod Girl Marketing adamantly disagrees, making a case for why image is still everything in online branding.San Diego, CA -- (ReleaseWire) -- 07/28/2015 -- Razorfish CEO Michael Karg recently told the UK Guardian that "Intelligence, rather than image" will shape the future of marketing. "For the first time, a marketer s core competency needs to be around data and technology, not messaging and imagery," he said. Mandy McEwen, founder of digital consulting firm Mod Girl Marketing adamantly disagrees, making a case for why image is still everything in online branding. Her in-depth analysis can be found in the most recent blog post at http://www.8waysin8days.com/8-reasons-appearance-everything-brands/ "Executives are scrambling to find the latest software solution that will deliver their demographic to them on a platter, but we fe
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