Mod Girl Marketing Discusses Why LinkedIn Still Leads B2B Content Marketing Strategy in 2015 – And 7 Other Trends

Though Facebook and Twitter get all the publicity, LinkedIn is still the preferred channel for B2B marketers. In the latest blog, digital marketing consultant Mandy McEwen shares the latest trends in B2B content marketing for 2015.San Diego, CA -- (ReleaseWire) -- 04/20/2015 -- Twitter and Facebook are often heralded as the best ways for brands to reach consumers. Yet, what about businesses looking to market to other businesses? Do the same marketing channels apply? A survey of nearly 2,000 B2B marketers conducted by The Content Marketing Institute and MarketingProfs found that LinkedIn is actually the most effective channel for businesses to connect with one another. Reportedly, 94% of B2B content marketers said LinkedIn was a valuable channel for their marketing efforts. "Think of LinkedIn as an online convention where you re there to chat with people informally," advises digital marketing consultant Mandy McEwen of Mod Girl Marketing. "The LinkedIn crowd doesn t want to be clubbed
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