5 Reasons CMOs Should Be Talking About Analytics

Despite the fact that 94% of Chief Marketing Officers believe Analytics will help them reach their goals, adoption has been sluggish. Only an estimated 15-20% of companies use data to drive marketing and business decision-making. As a digital marketing firm specializing in web Analytics, we totally understand why so many executives are reticent to get started. It s easier than ever to begin tracking data, given the new glut of software and built-in social dashboards. However, there are so many different data solutions providers that the task of choosing one in particular can be overwhelming. Futhermore, not everyone has the patience to sift through so much information to find the most actionable points. It takes a special kind of mind to make sense of the complexities associated with Analytics, and to demonstrate the tangible returns that corporate executives want guaranteed before they invest. That s where we come in! Mod Girl Marketing covers all the analytical research and delive
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