Most Business Owners Admit They Do Not Have a Solid Social Media Strategy Going Into the Holiday Season

Business owners seeking outside help for social media say they are not sure whether they are seeing results from their efforts online. Mandy McEwen of Mod Girl Marketing shares eight tips for establishing a solid social media strategy to aid in holiday marketing campaigns.San Diego, CA -- (ReleaseWire) -- 12/02/2014 -- Business owners understand the need to integrate Twitter, Facebook, Pinterest, and other social media sites into their online marketing plan, but often lack strategic goals and measurement systems, says Mandy McEwen, a social media marketing consultant at Mod Girl Marketing. "The holidays are fast approaching, but it s not too late to put together a comprehensive social media strategy that gives you tangible results for your investment," she said. Determining the proper audience is the first challenge business owners face. "People try to be everything to everyone, but a broad brush approach doesn t often work," Mandy adds. Her company offers a competitive analysis that
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