How To Use Twitter In Your Holiday Marketing

Let s face it: Black Friday for many businesses is dead. Stores are opening up for Black Friday on Thursday now, and Black Friday sales are stretching on for the entire week. Cyber Monday, Small Business Saturday these are all relics of the past. Instead, we are seeing a shift to a shopping season  one that lasts from September through December. So don t fret if your Black Friday sales weren t as you d hoped. According to a study conducted by Exact Target, 54% of Twitter users say that promotions on the site motivate them to buy. So, there is still plenty of time to put together a last-minute Twitter promotion that gets you closer to your holiday sales goals. Here are 8 ways to use Twitter in your holiday marketing. 1. Post content on Sundays and run special sales. Many businesses close up social media shop on weekends, but that is when shoppers are most active. Over the holiday season, run your promotions and post your most helpful articles on Saturdays and Sundays. For instan
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