How to Gain New Customers by Utilizing Social Media

For many businesses, small and large, the conversation has shifted from why should we be using social media to how should we be using our social media channels effectively . Social media is a powerful tool. If used productively, your business will see an increase of brand awareness, website traffic and conversation. However many businesses have their priorities all wrong. In order to understand where their money is being spent, they treat social media as a sales pitch. Their potential customers join social media to be social, not to be bombarded with continuous advertisements, so their efforts are often wasted. Here are six ways your business should be using social media to acquire new customer leads: Introduce Cultural Anthropology It is important to know where your customers are. There are cultural anthropology tools which allow you to input your customers email addresses in return for insight to which social network channels that customer is actively on. Flowtown and Rapleaf allow
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