How Home Depot’s Marketing Strategy is Paying Off

Home Depot and Lowe s are unarguably the titans of home improvement retail, but which company is more successful? Quarterly results posted at the end of August showed that Home Depot was chugging ahead in every way. Their store sales were up 5.8% from last year, beating their 4.5% estimate. Meanwhile, Lowe s saw a 4.4% increase in sales. Furthermore, Home Depot stock shares shot up 9%. Expenses hardly increased, so Home Depot s earnings per share rose 22.6%, compared to Lowe s increase of 18.2%. We believe much of this increase is related to their online marketing strategy, which has all the bloggers talking. What Online Marketing Tools Does Home Depot Use? Home Depot markets their brand through: - Online Communities: Customers can ask questions about projects and repairs. Managers and department heads respond. - YouTube Videos: Carefully plotted, professional videos anticipate which seasonal projects consumers will be thinking about. In-depth features run like home improvement TV sho
http://bit.ly/113li4s