Three Things to Know About Getting Placed in Mainstream Media

Whether you are a business owner, author, performer, or any other brand of entrepreneur, here are three things you need to know about getting placed in mainstream media: 1. It’s better and cheaper than advertising.
Anyone with money can place an ad in a newspaper or magazine. Only the cool cats, however, can get featured in a newspaper or magazine. For this reason, taking out an ad does nothing to promote your credibility or je ne sais quoi. Nobody is going to pay that much attention to you babbling on about how amazing you are. They are, however, going to take notice of someone else singing your praises. For this reason, the more prominent the media outlet featuring you, the more your “stock” will go up in people’s eyes. It’s third party validation in action. Here’s the especially awesome thing about it all: While advertising in mainstream media can easily cost anywhere from a few thousand to a few hundred thousand dollars, depending on the outlet, getting featured in m
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