Marketing Experts Post Tips on How to Use Yelp for Your Home Improvement Business

San Diego, CA -- (ReleaseWire) -- 09/05/2014 -- The recent changes to Google’s search algorithm (the Pigeon update) has given review sites like Yelp a huge boost in rankings. For businesses, this means that when an individual searches for a term related to your business, there’s a good chance the top page results will include a review site. Many locally-based businesses can rely on word-of-mouth to bring in business, but the newest search updates make it critical for them to solicit online reviews. For home improvement businesses, this is especially crucial. Research shows that 79% of customers trust online reviews as much as personal recommendations. And since the majority of people read six reviews or less, these reviews need to be authentic and not spammed or paid for. The benefits to having a presence on Yelp include: letting locals know where to find the business, getting added exposure for your main website, posting contact information and operating hours, including photos o
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