How Yelp Can Increase Sales For Your Home Improvement Business

Review sites received a huge boost in ranking recently, thanks to Google s new Pigeon update. Suddenly, when you re searching for a home improvement company say, Orange County Shutters the top page results now include sites like Yelp, Yellow Pages and Google Reviews. While word-of-mouth will still bring you some of the best customers, there s no doubt that soliciting reviews are a must for your online marketing arsenal.   Why Your Home Improvement Business Needs Yelp According to Search Engine Land, 79% of consumers trust online reviews as much as personal recommendations! The majority of people read just six reviews before forming an opinion good or bad. Authenticity is important, especially with older readers, so don t think you can get away with paying people off for reviews or spamming these sites yourself. Click to Tweet: #Fact: 79% of consumers trust online reviews as much as personal referrals! via @modgirlmktg http://ctt.ec/z45d0+ With 100 million unique visitors and a th
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