5 Elements You Need For A Successful Multi-Channel Marketing Strategy

Multi-channel marketing is nothing new. In the past, it meant linking newspaper and magazine ads, billboards, TV ads, store promotions, telemarketing and direct mail efforts. Eventually, the internet was added as a marketing channel and along with it has come dozens of different digital channels from video marketing sites like YouTube and social media networks to company blogs and email. And don t forget about the explosion of the mobile channel! In the modern era of marketing, businesses can t afford to miss out on the benefits of a robust multi-channel marketing strategy. According to SaS, multi-channel customers spend three to four times more than single-channel customers. Furthermore, Mashable reports that 72% of customers expect and prefer an integrated marketing approach that gives them a seamless experience, no matter where they re trying to access information about your brand. A new study by Experian shows that 89% of marketers have trouble with cross-channel marketing. The
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