The Anatomy of a Perfect Twitter Post to Increase Click-Through-Rate

Twitter is a powerful channel for selling, with 60% of survey respondents saying they ve made a purchase based on something they saw on Twitter and 86% saying they plan to make a future purchase based on information gleaned from the site. One of the core responsibilities of a digital marketer is to make sure the tweets being churned out are reaching the maximum audience and making an impact. In this week s post, Mod Girl Marketing breaks down the anatomy of the most effective Twitter posts, based on the latest click-through rate (CTR) statistics. The Anatomy of a Perfect Twitter Post to Increase Click-Through-RateClick To Tweet How Do Brands Engage Followers on Twitter? Image Source: Kissmetrics As Hubspot explains, there are nine ways a user can engage and interact with your brand on Twitter. They can: Retweet Favorite a tweet Click a hashtag Click the @-mention Click a link Click a picture Click to expand the tweet View your profile Follow you Keep in mind that 92% of the interacti
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