Top 3 Healthcare Digital Marketing Trends That Are Here to Stay

Healthcare digital marketing requires a special set of rules and oversight that does not necessarily apply to our other clients. We must make sure that all copywriting complies with HIPAA and FDA rules. We have to ask questions like: Are we avoiding the use of patient names in all writing, unless expressly permitted? Are we letting people know our advice is not meant to substitute a trip to the doctor s for professional medical counsel? Are we including enough information? Are all claims completely accurate? We have a whole other set of concerns when we look at B2B healthcare companies and healthcare technology firms. Are we explaining the features and benefits in a digestible way? In a competitive market, how can we present these particular products or services as unique and desirable? How do we make it easier for healthcare organizations to adopt new technology and give it a try? Despite these hurdles, healthcare marketing cannot be overlooked. Pew Research  found 72% of patients u
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