8 Reasons B2B Businesses Should Blog

In the early days, it s natural to question what you re doing and wonder, Is anyone even reading our blog at all? Why bother? Understanding why your B2B business should have its own blog and what your goals are is essential to keep building your brand s presence online. Don t be fooled: B2B business blogging is about so much more than how many comments your blog receives. Here are 8 reasons #B2B businesses should blog #8waysClick To Tweet 8 Distinct Goals for B2B Blogging 1. Tell a story. Blogs are not like advertisements. Your audience is looking for a good story. They also want something that is interesting to look at, so all your posts should be highly visual if you want shares. A business blog is a great place to tell the story behind your products and company culture, help people solve problems, or demonstrate how your company impacts the consumer. Think of politicians on the campaign trail: they love telling stories about the people they meet who embody an objective you wish to
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