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Hi, I'm Mandy McEwen, Founder and President at Mod Girl Marketing and Author/Blogger at 8 Ways in 8 Days.
I am a full time online marketer, business owner, and digital marketing consultant. I love SEO and content marketing. On this blog you'll find some of my recent blog posts and press releases.

To view my early years bio click here and to view my professional bio click here.

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Friday, January 30, 2015

GoDaddy Puppy Super Bowl Ad Wasn't a Total Loss, Says Mod Girl Marketing


GoDaddy ignited a controversy among animal rights activists with their yanked 2015 Super Bowl ad. According to Mod Girl Marketing’s Mandy McEwen, this “social media event” offers eight essential takeaways for advertisers.San Diego, CA -- (ReleaseWire) -- 01/30/2015 -- Every once in a while marketers do what Upton Sinclair describes as "aiming for the public s heart and hitting them in the stomach." This year, website building company GoDaddy did just that by teasing a Super Bowl spot featuring a golden retriever who falls off the back of a truck and goes on an epic journey back home, only to find that he has been sold online. Animal rights activists lashed out on their social media accounts and created a petition to pull the spot that garnered 40,000 signatures overnight. GoDaddy CEO Blake Irving promptly pulled the ad, issued a heartfelt apology, and released a spot featuring Danica Patrick promoting animal adoption. Mandy McEwen, a seasoned marketer with Mod Girl Marketing, us
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