The 3 Pillars of SEO in 2015

We ve seen a lot of changes to the SEO landscape over the past year. Perhaps one of the biggest is the shift from keyword prominence to the importance of social sharing. Although targeted keywords are still extremely important and will always be the core of any SEO strategy, quality matters big time! We ve heard quality over quantity a million times before and that phrase definitely rings true for SEO in 2015. Google looks less at the number of times your blog uses carefully-researched words and more at the the number of 3rd party websites that have linked to your site and how many times others are sharing your content via social media. SEO is becoming more reliant on others what do other people think of your content? Are they sharing it? What do people have to say about your business? Local search and review sites became significantly more important to a business s strategic interests. Trends like Google Authorship have come and gone, but there are three solid pillars we believe w
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