8 Steps to a Solid Social Media Strategy

How to develop a social media strategy is one of the hottest topics on digital marketing blogs today. Now that there is no refuting social media s importance, business owners big and small want to know, How do I develop a more effective, efficient social media strategy that grows my customer base? We ve got just the checklist for you, but first, consider this quote from fellow digital marketer Veronica Fielding: “People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.” In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only natural. What do great party guests have? First of all, they look sharp and presentable. That s where a good so
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