Brand-Building: 5 Creative Uses For Social Media

For businesses, social media sites are not just about vanity. Customers expect major brands to have a presence on social media, but even small unknown businesses can have a big social media presence too. You ll often hear social networks described as the great leveraging tool. Of course, you need to know how to use these sites to your best advantage. It s not enough to simply make a site and leave it. Here are five creative opportunities you can t afford to miss 5 Creative Social Media Ideas 1. Listen. What problems do your customers have? What are they looking for? Use tools like Social Mention to keep a pulse on what people are saying both good and bad. Discover the top 10 social monitoring tools that we published recently on our blog. Post something funny or interesting that directly responds to another post. We love how Taco Bell responded to a post from Old Spice with a bit of attitude that got us laughing. Check out more examples of sassy brands here. 2. Share fan content. Pic
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