8 Content Marketing Principles for Corporate Success

According to a widely-cited Forrester Research report from 2008, most corporate blogs are dull, drab, and don t stimulate conversation. Ouch! Furthermore, they found that two-thirds of corporate blogs hardly ever get comments, 70% stick strictly to business topics, and 56% just republish press releases or already public news! Many of the worst business blogs in 2008 have since cleaned up their acts in 2014. (Orbitz being one of them!) In today s post, the Mod Girl team shares 8 tips for corporate content marketing success. 1. Content is not just marketing. It s a valuable revenue stream. When we think of publishers, we think of newspapers, magazines, and book publishers. Yet, these days, any business can be a publisher even if it is not considered to be one s central business. If you were to ask Hubspot what they do, they would tell you they create software for business marketing. Yet, they also publish e-books on a vast array of topics that are available for download and develop ex
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