10 Social Monitoring Tools that Every Brand Needs to Know

Social media can be a double-edged sword. One morning, you may wake up and feel a big proverbial hug when you notice people are singing your praises like a canary on social media sites. Another day, you may feel the pit of your stomach drop when you find a bad review on Yelp, as the characters on Portlandia did The best way to survive and thrive online is to watch out for negative press, capitalize on positive comments, and use social media tools to make monitoring easy. Keep an eye on your brand name, your personal name, the names of your competitors, and the names of your clients (if you re in the B2B field). Look up important industry terms for blog topic, newsletter, and press release ideas. Keep a pulse on what s being said so you can improve and decide where you focus your marketing next.  Here are 10 social monitoring tools to make brand management easier Google / Google Alerts Simply enter a few keywords and wait for the emails to arrive, letting you know when those words
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