8 Ways To Spice Up Your Email Marketing – Tips and Tricks

Many a marketer has gotten burned out on email marketing. We set up a certain newsletter template with the same sections, fonts and colors to make life easier. But over time, it starts to feel like plugging data into a formula, rather than creating something that is meaningful or interesting to others. Remember, variety is the spice of life! Newsletters don t have to be so rigid and drab. Here are 8 ways to inject some life into the process.  1. Change the frequency. Weekly newsletters are a bit much, even if you have a killer brand like Disney or Apple. Just because you eat, sleep and breathe the company 24/7 doesn t mean your customers do or have to. A friendly reminder once a month is plenty. Some businesses even find that quarterly newsletters spark better engagement and lower unsubscribe rates. Whatever you decide, be sure to make your marketing frequency predictable for consumers. You can use aWeber to set up an email publishing schedule that works for your business. 2. Wow wi
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