3 Tips For Developing A Corporate Social Media Strategy That Is Worth Every Cent

Fortune 500 companies have been surprisingly eager to make use of social media networks, according to a 2013 report by the Center for Marketing Research at the University of Massachusetts, Dartmouth. They found that 77% of big brands were on Twitter, 70% on Facebook, and 69% on YouTube. Over a third of corporations added a Google+ account and corporate blog, and 9% adopted pages on Pinterest, Instagram and Foursquare. Yet, as any successful brand knows, it s not enough to simply create a presence. One has to regularly update and maintain these accounts and have a strategic focus moving forward. Mod Girl Marketing helps large corporations discover an effective online marketing strategy that aligns all social networks, blogs and online ads with one cohesive strategy. Here are three tips to get you thinking about re-tooling your corporate social media plan: Image Source: MarketingProfs.com 1. Target your markets. Corporations used to create one company Twitter account or one dedicated Fa
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