How To Prioritize Your Digital Marketing Strategies For 2014

A question we often get here at Mod Girl Marketing is, How do I prioritize my marketing dollars? Most of our clients have some understanding of what needs to be done, but they either aren t sure how to accomplish their goals best, they don t have the time to implement it all themselves, or they don t have the dollars to do everything and need help prioritizing. Every situation is unique, which is why we ask that you fill out our questionnaire so we can best serve you. Although, there are a few general points we can also make about how digital marketing is trending in 2014. 1. Invest: Mobile deserves your attention. Nielsen found that mobile customers use their devices to compare prices, read reviews, and browse product information. More than half of mobile users regularly access retail / shopping apps. A whopping 85% of these shoppers check social media via their smartphones. Therefore, it s imperative that you at least put a little muscle into developing your mobile website if you h
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