8 Ways to Use Marketing Automation to Generate Leads

Marketing automation is a crucial need. Business owners understand that marketing automation is the key to improving lead management and company growth. They know that software will help with email marketing, lead tracking, drip campaigns and sales follow-up. Yet, where to get started and how to ameliorate the dreaded learning curve is something that many smart executives struggle with. A recent survey by Gartner s Software Advice found that nearly half of small businesses still rely on manual data entry for their online marketing, but 98% are now shopping for marketing automation software. Many of the large, competitive businesses Mod Girl Marketing works with are already using marketing automation software by top firms like SaS, HubSpot, InfusionSoft, Salesforce, Marketo and Act-On, but are still learning how to get the most from these programs, particularly when it comes to lead generation. As you well know, modern marketing has evolved and targeted traffic is the key to success
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