8 Reasons Your B2B Content Marketing is Failing

The Content Marketing Institute reports that 70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%). In 2015, only 38% of B2B marketers rated themselves as effective at content marketing which is down from 42% last year. Most marketers seem to think they are not completely ineffective but rather, fall somewhere in the middle. As an experienced digital marketing firm, we ve seen all manners of content the good, the bad and the ugly. We ve worked with some amazing companies that just needed the right presentation of their brand to boost their bottom line and gain more customers. Good B2B content is informative, unique, inspires action, and attracts an eager audience that is most ready to buy. Easier said than done, though, right?! In today s post, we ll take a look at eight specific problems B2B marketers encounter with their business blogs 8 Reasons Your B2B #ContentMarke
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