8 Effective LinkedIn Strategies for B2B Marketing

A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform has a reputation as a place for professionals more so than the other social networking sites and remains an ideal channel for corporate storytelling. Marketing firms, including Mod Girl s team of digital marketers , use the following strategies to get the most bang for client buck out of their LinkedIn B2B marketing efforts. 1. Make the most of your experience with a premium account. If you have the budget for an extra $59.99 a month, give LinkedIn s 30-day trial premium membership a whirl. With a business account, you ll be able to access advanced search results for leads, view the expanded profiles of everyone on the site, send email to 10 25 people beyond your network, and see who has viewed your profile over the last 90 days. With the Sales plan ($79.99/month), you ll also receive cu
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