4 Things Every CEO Should Know About Marketing Automation

Wise CEOs want assurance that their investments are well spent. Wise marketers want as much money as they can possibly muster to make their advertising dreams a reality. Understood! So the question becomes: How does a marketer justify marketing spend to the CEO? The answer lies in marketing automation. Seasoned marketers know that our industry is 50% creative and 50% math. On one hand, marketing is about branding through images, storytelling and emotion-evoking design work. That s the fun part! On the other hand, marketing is about data, statistics and sales dollars. Many a multi-million-dollar budget is spent using website impressions as a measure of effectiveness. If sales remain steady or slightly increase and people are visiting the site, reading the blog and clicking over to the company s social media pages, then the marketing team is operating efficiently enough to justify the expense. Going one step further, companies trouble themselves with another measurement known as engage
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