Inbound Marketing Ideas To Increase Leads

You ve done all your homework by scouring the latest analytics reports and creating buyer personas. Your content is top-notch. You have a call-to-action on every page. Your website looks stellar. You re active on social media. So why aren t the leads flooding in as they re supposed to? This scenario is more common than you d think, given all the knowledge about what does or doesn t work to drive more prospects through the sales funnel. Digital marketing consultants will tell you: there is always another level of engagement to tap. We ve got the secret sauce to spice up your marketing program. Try the following next-level inbound marketing tips that have worked for clients in the past. Pay To Play On Social Media. The dirty secret about free social media sites is that they are not really free for businesses if you want to be seen. Facebook, Twitter and LinkedIn all offer paid advertising options. On Twitter, you ll want to choose Promoted Tweets to get people to view your blogs or
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8 Ways To Repurpose Old Content

Before we launch into repurposing tactics, let s get a few things straight. First, repurposing content is not lazy writing; it s smart marketing! Not only are you lowering content costs and production time, but you re also cross-promoting different types of content across multiple channels to reach new audiences and capitalizing / expanding upon hot topics that your audience wants to read about in greater depth. As Marketing Genius Seth Godin points out: Delivering your message in different ways, over time, not only increases retention and impact, but it gives you the chance to describe what you re doing from several angles. Secondly, repurposing content is not a practice reserved for small, cash-strapped brands only. Sure, in some cases, you can get more mileage out of your blog by taking a couple minutes to re-post on social media or blast the message out to your email subscribers and it doesn t cost you another copywriting dollar. However, in other cases, it s worth re-investing t
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The Status of Real Estate Marketing for 2016

In our experience, few industries are as competitive as real estate marketing. Some markets are undeniably more competitive than others, but overall, there are about 2 million active real estate licensees and 86,004 real estate brokerage firms operating in the United States. To succeed in this dog-eat-dog world, real estate agencies need to be current in the latest marketing trends and technologies, conduct extensive demographics research, and transform data in actionable steps that allow them to adapt to changes in the market. This year, we ve seen new marketing tools emerge, changes to social network capabilities, SEO updates and a few different trends that affect marketers in the real estate sector in 2015. Here are a few of the most important real estate marketing updates to consider Check out the latest real estate marketing trends.Click To Tweet 1. Mobile-friendly sites become mandatory. Back in April, Google made a huge announcement that mobile-friendliness would be expanded a
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8 SEO Copywriting Myths To Avoid

Like the medical field, the business of Search Engine Optimization requires constant vigilance to the latest techniques. Just as you wouldn t want someone operating on you who hadn t received any additional training since graduating from medical school decades ago, you wouldn t want someone writing your copy who has been using the same old tactics and techniques since 1999. #8Ways your writing has fallen prey to #SEO copywriting myths.Click To Tweet In the past, writers were trained in a host of tricks designed to capture search engine attention. The end result was poorly-written pages crammed with nonsensical keyword phrases, link farm pages and text that earned websites top positions but held no value for the reader. Consider this infographic on the history of SEO copywriting created by Express Writers: Image Source: Visual.ly Search engine developers have gotten wise to many of the old-school tactics, but not every copywriter has updated his or her style with the times. Part of th
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4 Proven Ways To Increase Engagement On Social Media

Do you ever feel like you re speaking to an empty room, despite having hundreds or even thousands of social media followers? Do you wonder if your messages are hitting the target or bouncing off deaf ears? You re not alone! While most businesses have more than one social media profile they actively update and monitor, most businesses also admit that they have difficulty measuring Return-On-Investment and growing their social media presence exponentially over time. Given the number of digital marketing tools available to businesses today and the readiness of experienced consultants to offer their wisdom and service, there is really no excuse to lag behind in social media engagement these days. The value of social media in terms of product choice, brand loyalty, targeted lead generation, customer service and reputation is indisputable. Successful brands hoping to continue on the path of prosperity will need to become social media experts both in usage and in measurement, as Forbes pu
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Top 8 Marketing Automation Platforms

Marketing Automation Software is still an extremely competitive market. Though there are a few big names out there, dozens of players are still grappling to capture market share. That s why one of the most common questions for digital consultants is: Which marketing automation platform should our company invest in?? Simply searching the most popular companies may not always be the best solution for SMBs because popularity is often gauged by sales revenue which would be higher for more expensive platforms or by number of customers which would be higher for platforms targeted to large firms that need bulk licensing. Top 8 #MarketingAutomation Platforms Revealed. #8waysClick To Tweet We really try to come up with customized solutions based on the individual needs of our clients instead of blanketed general advice since bigger companies are likely to have different needs than SMBs. However, you may find it helpful to at least familiarize yourself with the different names in marketing aut
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4 Things Every CEO Should Know About Marketing Automation

Wise CEOs want assurance that their investments are well spent. Wise marketers want as much money as they can possibly muster to make their advertising dreams a reality. Understood! So the question becomes: How does a marketer justify marketing spend to the CEO? The answer lies in marketing automation. Seasoned marketers know that our industry is 50% creative and 50% math. On one hand, marketing is about branding through images, storytelling and emotion-evoking design work. That s the fun part! On the other hand, marketing is about data, statistics and sales dollars. Many a multi-million-dollar budget is spent using website impressions as a measure of effectiveness. If sales remain steady or slightly increase and people are visiting the site, reading the blog and clicking over to the company s social media pages, then the marketing team is operating efficiently enough to justify the expense. Going one step further, companies trouble themselves with another measurement known as engage
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